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9 WARWICK ROAD, KENILWORTH CV8 1HD, United Kingdom
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It was in 1969 when humans reached a milestone, taking their first steps on the moon. As part of their ‘Reach you Summit’ campaign, Alpina celebrated the 50th anniversary of this historical event by launching the AlpinerX into space. H
Recently we have been treated with a number of new releases from Swiss watchmakers, Alpina. From the Alpina Seastrong Diver Heritage to the Alpina Alpiner Quartz Edition! These are some fantastic new models that have continued the trend of quality wa
It was only last week that we were talking about the brand new Alpina Alpiner Quartz Edition, which is available to purchase here now! But today we are looking at yet another brand new model from the brand. Throughout the History of Alpina watches, t
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Alpina Watches

Authorised retailer for Alpina Watches. Alpina watches are some of the most robust and reliable sports watches on the market today. This luxury Swiss brand has been worn by top actors like Billy Baldwin and sports stars like Aurélien Ducroz. Although Alpina is a brand with a rich history, they are also a brand which looks towards the future by producing watches with cutting edge technology. One of the examples of Alpina’s modern technology is their work producing top quality Swiss Horological Smartwatches alongside Frederique Constant and Mondaine.

The History of Alpina Watches

Alpina was founded in 1883 by Gottlieb Hauser when he founded the Swiss Watchmakers Corporation. Hauser’s vision was to unite Swiss watchmaking forces to achieve the highest quality and technical innovation in manufacturing. The members of the union aimed to sell watches under the Alpina brand name. The Alpina trademark was registered in 1901 by Jacob Straub for his line of 12 and 19 line calibres. Straub was the Union’s main calibre supplier, which means that most high end watches produced by the union carried the Alpina mark. The first sports watch by Alpina was released in 1933, making Alpina one of the first sports watch manufacturers in the world. Alpina was hit hard by the quartz crisis and looked set to disappear altogether until they were acquired by Frédérique Constant SA in 2002. The company is now back in its place as one of Switzerland’s top sports watch manufacturers.

The “Alpinist” Philosophy

Alpina are driven by the “Alpinist” philosophy which they say is the reason for their being and the purpose of their work. The “Alpinist” philosophy states that you should: Be Perseverant, Think Independently, Trust Your Instincts and Don’t Forget Your Boots. Alpina say that this philosophy is shaped by the attitude required by sportsmen to perform in the reality of the most difficult natural environments. If you share and live by these values then pick up an Alpina watch today and you too can become an “Alpinist”. Watches like the Alpina Mens Startimer Pilot Automatic and the Alpina Mens Alpiner Automatic 3 epitomise the Alpinist values of the brand.

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