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Laco Watches

Authorised retailer for Laco Watches.

History of Laco Watches

Originally Lacher & Co. the Laco brand began all the way back in 1925, and together, alongside Durowe (a German movement manufacturer) the business was able to emerge at the forefront of Pforzheim’s watch factories. Pforzheim is a town in southwestern Germany and a gateway to the Black Forest. Laco has proved their resiliency time and time again, which they reflect in every timepiece that they create, they were able to continue business throughout the Second World War and were one of five manufacturers supplying watches for pilots of the German Luftwaffe. Laco’s pilot watches are an expression of their story, which is one of success. Relaunched back into the market at the start of the new millennium, these new versions of their classic pilots watches brought a developed and unique character to the brand, through different artistic and mechanical innovations. Innovations such as mechanical watch mechanisms with Genevese stripes and blue screws, for example, which have been known as a sign of luxury and quality for some time now.

Laco Style

A German brand, Laco aim to always provide an authentic, passionate and precise experience, producing watches of the highest quality. Laco has over 100 years of experience and dynamic company history, and still remain true to the ambition and values of the brand's founders, which were to create watches that would stand out with both their quality and reliability. For this very reason, Laco watches still rely on precise craftsmanship rather than on industry for all the collections of their flagship pilot watch – from the Original look to our elegant Classics models.

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