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Steve Aoki is an American electro house musician, record producer, DJ, and music executive. Aoki has performed all over the world, at different events and different clubs, and has millions of fans all over the planet. He has now teamed up with Diese
International clothing, jewellery and watch brand Diesel have released a range of seven smartwatches which stand out from the crowd. The new collection is designed to be bold, big and rebellious, an ethos that the brand has had since it was establis
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Diesel Watches

Authorised retailer for Diesel Watches. There's something satisfying about finding a quality watch. With its unique yet stylish designs, Diesel watches appeal to a wide variety of strong personalities and styles.

Brand History

Renzo Russo, the founder of Diesel, began sewing jeans at only 15 using his mother's sewing machine. Initially, he would wear them himself and sell his design to his friends. Following his passion, Russo attended a textile manufacturing high school. Renzo Russo began working at clothing manufacturer Moltex in 1976 and two years later, in 1978 with the help of his father, he bought a 40% share in the company and renamed it Diesel creating the fashion giant we know today. Russo ended up buying the rest of the company in 1985. Throughout the 90s, Russo’s unconventional marketing experiments made Diesel a household name. Though the brand became a massive success, it also generated its fair share of controversies, which some might argue only made Diesel even more popular. At the end of the 90s in 1997, Diesel was one of the first fashion brands to launch an online retail website showcasing its collections. Now even after almost half a century, the brand's constant innovation and pushing of the norm continue to keep Diesel at the forefront of the fashion industry.

Something for Everyone

Diesel has always been well renowned for being an incredibly creative brand and its watch collections feature all of the personality you would expect. In keeping with the brand's philosophy, Diesel’s timepieces have truly striking designs that make their wearers stand out from the crowd. Watches like the Diesel Mr Daddy 2.0 will appeal to people who like their watches big and bold. If bold watches aren't your style, other models have a more subtle design, yet still feature that signature Diesel spark. Diesel watches come in all shapes and sizes. Whether you want something bold to make an impact or something simple and stylish Diesel has a watch for you!

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