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We hear Hugo and Boss and assume they’re the same brand. However, what if we told you they are two separate brands. Although distinguished by their signature style, they both still maintain the high standards that Hugo Boss, as a whole, is know

BOSS Watches

Authorised retailer for BOSS Watches. Tailoring time in impeccable style, BOSS Watches are immaculately tailored to lifestyles where style navigates and precision counts. When it comes to BOSS Watches, sharp cuts, clean design and quality materials are always on the agenda!

The History of BOSS

Originally produced as a general-purpose clothing company, HUGO BOSS was founded in 1924. The fashion awareness of men increased in the 1970s, and as a result, the BOSS brand was launched. While it wasn’t officially registered as a brand until 1977, it was a great hit among those stylish men; offering two-button, single-breasted blazers and much more. Aside from creating fashionable clothing and lifestyle accessories, BOSS launched its range of wristwatches in 1996. Simple yet edgy, these watches carried the brand’s personality very clearly through their designs. Thanks to their partnership with Movado Group, the watch manufacturing side of BOSS enables the core brand to offer high-quality materials and movements. By 2005, BOSS watches were available in over 100 countries worldwide! Fast forward to the present day, and BOSS is about to celebrate its 100th anniversary. A brand that has seen major growth over the last century, BOSS’ fashion style has led the brand to create unique pieces for both ladies and men.

BOSS Style

These distinctive timepieces with their intrinsic air of elegant sophistication, create beautiful bridges connecting classic, modern and sporty. Reliable reminders of individual signatures of ambition and success, they express confidence and refinement in carefully balanced proportions. Uncompromising attention to detail turns looks into statements and aspirations into happenings.

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