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Welcome to First Class Watches!
All our watches are authentic and are sourced from the official UK distribution channels. Every watch comes complete with a stamped manufacturer's guarantee, full instructions and box. Order any in stock item before 4pm Monday to Friday or 11:30am Saturday for same day despatch (UK delivery, security checks apply).
Whether it be a treat for yourself or a present for someone close, we have a watch to match your requirements. Trading as a brand authorised watch shop online for over 15 years we promise to give you nothing but the best customer service while shopping online. We also offer affordable international delivery, a 30 day returns policy and our price matching service against other authorised retailers. We stock over one hundred and fifty of the best watch brands including luxury watches from Longines, Oris, Rado, Seiko, Garmin, Tissot, Baume et Mercier, Raymond Weil and more.
James Moore & Co.
Brand Authorised Dealer

Latest Watch News

Why Buy an Emerald Cut Engagement Ring?

Emerald cut gemstones have seen a huge resurgence in recent months, especially in the design of engagement rings. Many are faced with an overwhelming amount of choices when selecting an engagement ring, leaving them questioning ‘why buy an emer

12 Weeks 12 Giveaways 2022 is Here!

First Class Watches is thrilled to announce that it will be running its 12 Weeks 12 Giveaways event for the third year in a row! This event will be run in collaboration with James Moore Jewellers, Kenilworth. “12 Weeks 12 Giveaways” has b

Brand New Seiko Cocktail Watches

Seiko has expanded its iconic Cocktail Time collection with two brand new Seiko Cocktail watches. These new models both exhibit a very distinctive design, making them some of the collection’s most eye-catching models yet. The watches are inspir

Longines Announces 190th Anniversary Watches

What better way to celebrate a landmark anniversary than with three new watches? This week, Longines announces 190th anniversary watches to celebrate its long history. This new launch consists of three stunning new timepieces. These new models are pa
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