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Welcome to First Class Watches!
All our watches are authentic and are sourced from the official UK distribution channels. Every watch comes complete with a stamped manufacturer's guarantee, full instructions and box. Order any in stock item before 4pm Monday to Friday or 11:30am Saturday for same day despatch (UK delivery, security checks apply).
Whether it be a treat for yourself or a present for someone close, we have a watch to match your requirements. Trading as a brand authorised watch shop online for over 15 years we promise to give you nothing but the best customer service while shopping online. We also offer affordable international delivery, a 30 day returns policy and our price matching service against other authorised retailers. We stock over one hundred and fifty of the best watch brands including luxury watches from Longines, Oris, Rado, Seiko, Garmin, Tissot, Baume et Mercier, Raymond Weil and more.
James Moore & Co.
Brand Authorised Dealer

Latest Watch News

Watches for Pride Month Celebrations

The influence of the LGBTQ+ community should not go unnoticed. Therefore, each June, we celebrate Pride Month. It’s a time to celebrate love, diversity, and inclusion with style and flair. One of the best ways to express your unique identity an

All-New Seiko 5 Sports 1968 Recreation Watches

In exciting news to fans, there are now all-new Seiko 5 Sports 1968 Recreation watches! This launch consists of two new timepieces designed with the first ever 5 Sports models in mind. Seiko’s 5 Sports collection is known for over 50 years of r

Nomination Charms for Summer

Summer is here! So say goodbye to your winter charm bracelet and get ready to introduce your wrist to a kaleidoscope of colour. Although various brands now produce charms, there is one that continues to capture the hearts of many. Since its discovery

All-New Maurice Lacroix Aikon Quartz Colours

Just in time for summer, Maurice Lacroix has launched its all-new Aikon Quartz Colours watches. Putting a playful twist on its ever-popular Aikon range, they celebrate a kaleidoscope of colour. The new watches are available in three variants; two spe
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