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Welcome to First Class Watches!
All our watches are authentic and are sourced from the official UK distribution channels. Every watch comes complete with a stamped manufacturer's guarantee, full instructions and box. Order any in stock item before 4pm Monday to Friday or 11:30am Saturday for same day despatch (UK delivery, security checks apply).
Whether it be a treat for yourself or a present for someone close, we have a watch to match your requirements. Trading as a brand authorised watch shop online for over 15 years we promise to give you nothing but the best customer service while shopping online. We also offer affordable international delivery, a 30 day returns policy and our price matching service against other authorised retailers. We stock over one hundred and fifty of the best watch brands including luxury watches from Longines, Oris, Rado, Seiko, Garmin, Tissot, Baume et Mercier, Raymond Weil and more.
James Moore & Co.
Brand Authorised Dealer

Latest Watch News

Maurice Lacroix Unveils All-New Aikon #tide Watch

In exciting news, Maurice Lacroix has announced its new Black, Red and White Aikon #tide! A watch with a purpose, not only does it make an impression on the wrist but also on the environment. Proud to keep its story with #tide alive, this model is pr

All-New Laco Kiel Sport

Their second novelty of 2024, Laco is proud to present the all-new Kiel Sport to its range! In contrast to the already established Kiel.2 models, this new release offers a more sporty feel. However, the characteristic DNA of the product line remains

The Second Wave of Swatch Art Journey 2024 Watches

After the first instalment of Art Journey 2024 watches, Swatch has introduced three new models to the collection! Like the previous wave, this edition is a collaboration with the renowned Tate. Celebrating a true journey through time, genre and self-

Best Fashion Watch Brands

Fashion watches are great for those just getting into the habit of wearing a watch. They also make a fantastic choice for those who like to match their timepiece to their outfit. Fashion watches tend to have the same appeal as luxury models, however,
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