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Welcome to First Class Watches!
All our watches are authentic and are sourced from the official UK distribution channels. Every watch comes complete with a stamped manufacturer's guarantee, full instructions and box. Order any in stock item before 4pm Monday to Friday or 11:30am Saturday for same day despatch (UK delivery, security checks apply).
Whether it be a treat for yourself or a present for someone close, we have a watch to match your requirements. Trading as a brand authorised watch shop online for over 15 years we promise to give you nothing but the best customer service while shopping online. We also offer affordable international delivery, a 30 day returns policy and our price matching service against other authorised retailers. We stock over one hundred and fifty of the best watch brands including luxury watches from Longines, Oris, Rado, Seiko, Garmin, Tissot, Baume et Mercier, Raymond Weil and more.
James Moore & Co.
Brand Authorised Dealer

Latest Watch News

All-New Men’s Fashion Watches

An easy way for anyone to showcase their fashion sense in a subtle way is through their accessories. Though fashion can be extremely personal and there’s nothing wrong with marching to the beat of your own drum, fashion trends are hard to ignor

Top 10 Pink Watches

Pink is a fun colour that adds a burst of brightness into any watch collection. We have put together this list of our top 10 pink watches to help you find your next perfect timepiece. Many watch collectors enjoy wearing watches in their favourite col

A Guide to Watch Types

When it comes to buying a watch, the amount of choice can be overwhelming. There are so many movements, designs and styles that a collector can choose from. Avid, lifelong watch collectors may eventually own one of each kind of watch, but a new colle

Introducing the Polar Grit X Pro

Polar are introducing the Polar Grit X Pro models, expanding on the existing Polar Grit collection. The new premium outdoor multisport watches are built for military level durability. The models in this collection have several key features that disti
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